So Melinda turned me on to this. There is a booze store chain called BevMo and at the moment they have an offer that for each bottle of wine you buy, a second identical bottle costs 5 cents.
I think this means that I can drink expensive wine cheaply. If I buy a bottle of wine for $25, I get another for effectively nothing, meaning I pay half price for each bottle. So rather than drinking $12.50 wine, I drink $25 wine. There has to be a hitch in this but frankly I do not want to know.